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Carol Altieri, a pivotal figure in the realm of television standards and practices, sadly passed away at the age of 76 in her home in Palm Desert after a long battle with illness. Her remarkable contributions to CBS spanned over three decades, establishing her as a significant force behind the network’s ethical framework.
Altieri’s journey began in Queens, and her rise at CBS is a true testament to her dedication and expertise in navigating the intricate world of media ethics.
The Early Years and Rise at CBS
Altieri joined CBS back in 1969, a time when the network was guided by media giants like William Paley and Frank Stanton.
She started as an executive assistant and quickly dove into the inner workings of the network. By 1974, her hard work paid off with a promotion to editor, and just three years later, she stepped up to the role of senior editor.
In 1982, she moved to Los Angeles, where her impact continued to grow, eventually becoming the Vice President of program practices in 1984.
Her career reached new heights as she took on the role of Senior Vice President, a position she held until her retirement in 2005.
Throughout her tenure, Altieri earned a reputation for her diplomatic approach, skillfully balancing the creative ambitions of producers with the ethical standards CBS upheld. This ability to maintain harmony earned her widespread respect in the industry, marking her as a crucial figure in television production.
A Legacy of Ethical Standards
Altieri’s influence extended well beyond administrative tasks; she was widely regarded as CBS’s ethical compass. This critical role saw her representing the network in various legislative discussions and collaborating with industry task forces. Her impact was especially significant during a time of shifting societal norms, as she recognized the evolving landscape of television standards.
In reflecting on the ever-changing world of TV standards, Altieri once said, “Standards are like a constitution. They can be interpreted strictly or loosely depending on what society’s telling us.” This perspective highlights her belief in the necessity of flexibility to stay relevant in the media industry. Her insights not only shaped CBS’s practices but also provided a framework for future discussions on media ethics.
Contributions Beyond CBS
Beyond her impressive work at CBS, Altieri also shared her wealth of knowledge through writing and lecturing. She contributed to publications at UCLA’s Anderson School of Business, focusing on business ethics and practices. This move into academia allowed her to influence a new generation of media professionals. Her commitment to maintaining ethical standards in broadcasting resonated not only within CBS but also throughout the larger media landscape.
In a fitting tribute to her life’s work, Altieri’s family has requested donations to St. Jude Children’s Research Hospital or the Wounded Warriors Project, reflecting her compassionate spirit and dedication to helping those in need.
Conclusion: A Lasting Impact
Carol Altieri’s legacy in the television industry is one of unwavering integrity and dedication. Her journey from an executive assistant to a Senior Vice President at CBS exemplifies her commitment to ethical media practices. As we remember her contributions, we acknowledge the importance of upholding high standards in broadcasting—a principle she championed throughout her career. Her influence will undoubtedly continue to inspire future generations in the industry for years to come.
