Skip to content
19 June 2026

Celebrity Road Rally: An Epic Journey Along Route 66

Embark on an exhilarating adventure as celebrities navigate the iconic American road rally across the United States.

celebrity road rally an epic journey along route 66 1768358320

As the United States approaches a significant milestone, celebrating its 250th anniversary alongside the 100th anniversary of the iconic Route 66, The CW has announced an exciting new series. Titled The Great American Road Rally: Celebrity Edition, this prime-time event promises a unique blend of competition and community engagement, showcasing American culture and spirit.

Set to premiere on May 13 at 9 PM ET/PT, this weekly show will culminate in a thrilling live finale on July 22. Hosted by Ian Ziering, known for his role in Beverly Hills, 90210, the series aims to capture the hearts of viewers nationwide.

Celebrating history and community

The Great American Road Rally is designed to create a shared national experience, transcending the typical reality show format. As celebrities embark on a cross-country adventure along the legendary Route 66, each will represent a specific charitable cause. This initiative transforms competition into a platform for contribution, inspiring audiences to engage with and support local communities.

By aligning each celebrity’s vehicle with a charitable organization, the series seeks to raise awareness and funds for various causes. This innovative approach invites viewers to see their favorite stars in a new light while promoting unity and social responsibility.

A road trip with purpose

Throughout the series, viewers will witness the challenges and triumphs faced by the celebrities as they navigate the diverse landscapes and cultures along Route 66. This road trip will highlight not only the beauty of America’s heartland but also the resilience and compassion of its people.

As the journey unfolds, Ziering will guide the audience through the personal stories of the individuals and communities encountered along the way. By connecting these narratives with broader historical themes, the show aims to resonate with viewers, fostering a deeper appreciation for both past and present.

Engagement and participation

One of the most compelling aspects of The Great American Road Rally is the opportunity for fan engagement. The show promises to involve audiences through various community events and participation initiatives, allowing viewers to become part of the journey. Additional details regarding celebrity participants and fan opportunities will be revealed in the coming weeks.

Produced by 7 Bridges Media Group for The CW Network, this series represents a fresh take on event television. It honors the rich tapestry of American history while looking forward to the future. The Great American Road Rally seeks to inspire and entertain, making it a must-watch for anyone interested in the intersection of culture, charity, and celebrity.

As these significant anniversaries approach, The Great American Road Rally: Celebrity Edition emerges as a celebration of what it means to be American. It invites viewers to join the journey, explore the open road, and engage with the stories that shape the nation.

World Cup 2026

Upcoming matches

Today
Turkey
23:00EDTGroup D
Paraguay
Tomorrow
Netherlands
13:00EDTGroup F
Sweden
Germany
16:00EDTGroup E
Ivory Coast
Ecuador
20:00EDTGroup E
Curaçao

Results

Today
Brazil
30FT · Group C
Haiti
Scotland
01FT · Group C
Morocco
USA
20FT · Group D
Australia
Thu 18 Jun
Mexico
10FT · Group A
Korea Republic
Updated 22:52 EDT
Author

Martina Pellegrino

Martina Pellegrino proposed and edited the dossier on the Uffizi restoration after an inspection of the site, defending an editorial line of historical contextualization. Historical editor, known for one detail: she notes timelines on vintage Florentine postcards.