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In a notable development for the culinary landscape, renowned chef Daniel Boulud has partnered with Aramark, a leader in food service and facilities management, to launch a new catering company. This venture, named Cuisine Boulud New York, aims to serve corporate gatherings, special events, and high-profile galas primarily in the vibrant New York City area.
This collaboration represents a significant milestone in Boulud’s celebrated career, combining his extensive expertise in high-end catering with Aramark’s robust operational framework. The new catering company will operate from a state-of-the-art kitchen facility, spanning 12,000 square feet, located at One Madison Avenue, Manhattan.
Elevating the catering experience
Cuisine Boulud New York aims to transform the catering industry with its commitment to excellence. Michelin-star chef Daniel Boulud has expressed excitement about this new venture, emphasizing that catering has long been a point of pride for him. He reminisces about organizing unforgettable events in New York and around the globe over the past three decades. Boulud’s vision is to bring creativity and sophistication to a field often seen as traditional.
State-of-the-art facilities
The advanced kitchen at Cuisine Boulud New York will serve as the operational backbone for large-scale events. This facility is more than just a kitchen; it is the exclusive provider for Le Jardin sur Madison, a stunning rooftop venue. Furthermore, it will support the upcoming steakhouse, La Tête d’Or, a partnership involving Boulud’s Dinex Group, Aramark’s LifeWorks division, and SL Green Realty Corp.
Innovative collaboration and future aspirations
Gary Crompton, CEO of LifeWorks, expressed enthusiasm for this collaboration. He stated that the culinary expertise of Boulud and his team is poised to redefine the catering industry. Their combined efforts aim to deliver exceptional catering experiences on a large scale, which is expected to be a hallmark of this new venture.
Founded in 2012, LifeWorks operates as a premium division of Aramark, enhancing the company’s culinary offerings. This collaboration paves the way for Boulud’s Dinex Group, established in 1993 with the launch of his flagship restaurant, Daniel. Since then, the Dinex empire has expanded to include over twenty establishments worldwide, showcasing Boulud’s ambitious vision.
Expanding into upscale catering
According to Sebastien Silvestri, CEO of Dinex, branching into catering is a logical step for their brand. The demand for high-quality catering continues to rise, making this partnership timely and strategic. Boulud’s reputation for culinary excellence positions him ideally to serve New York’s most prestigious events.
The partnership between Daniel Boulud and Aramark marks an exciting development in the catering industry. With a commitment to innovation, creativity, and quality, Cuisine Boulud New York is poised to make a significant impact in high-end catering. This collaboration is set to elevate the culinary scene in the city. As preparations for the launch continue, many are eager to see what this partnership will deliver.