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Why Gen Z is changing the beauty shopping game
As the newest generation of consumers, Gen Z is redefining the beauty landscape with their unique shopping habits and preferences. This tech-savvy group prioritizes sustainability, inclusivity, and authenticity in the brands they choose.
They are not just looking for products; they seek experiences and stories behind the brands. With their penchant for social media, Gen Z influences trends and drives sales through platforms like TikTok and Instagram. This shift in consumer behavior has prompted brands to adapt their marketing strategies, focusing on transparency and engagement.
Top beauty deals to grab this week
Looking to score some incredible beauty bargains? Here are some of the hottest deals available right now:
- Maybelline: Enjoy discounts on a range of makeup products that cater to every skin tone and type.
Whether you’re after a bold lipstick or a flawless foundation, Maybelline has you covered.
- Clinique: Known for its dermatologist-developed skincare, Clinique is offering special promotions on its best-selling moisturizers and serums. Perfect for those who prioritize skincare in their beauty routine.
- Botanic Hearth: If you’re into natural products, check out their 100% pure rosemary oil, which is ideal for promoting hair growth. It’s a steal at just $13.75!
- Biotin Shampoo and Conditioner Set: For only $27.98, this set is perfect for those looking to strengthen their hair while enjoying a luxurious wash.
- Retinol Cream for Face: At just $15.70, this retinol cream is a must-have for anyone wanting to achieve youthful, glowing skin.
How to make the most of your beauty budget
Shopping smart is essential, especially for Gen Z consumers who often juggle student loans and other expenses.
Here are some tips to maximize your beauty budget:
- Sign up for newsletters: Many brands offer exclusive discounts and early access to sales for subscribers. Don’t miss out on these opportunities!
- Follow brands on social media: Brands often announce flash sales and special promotions on their social media platforms. Stay connected to snag the best deals.
- Utilize cashback apps: Consider using cashback apps when shopping online. You can earn money back on your purchases, making those beauty buys even sweeter.
