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31 August 2026

Exploring the loneliness economy and its false promises

The loneliness economy is booming, but can we really purchase our way to happiness? Dive into the false promises of startups and find out what truly brings people together.

Exploring the loneliness economy and its false promises

The loneliness economy is thriving, fueled by alarming comparisons of loneliness to habitual smoking such as the often-cited statement that it’s comparable to smoking up to 15 cigarettes a day. But is it possible to shop our way out of loneliness? This month’s cover story by Allie Volpe delves into the false promises of startups offering to eradicate loneliness for a price, the underlying issues they might be masking, and more authentic ways to foster human connection.

In addition to this thought-provoking piece, this issue explores a variety of intriguing topics. Discover how to recognize your true self without losing sight of your own needs. Embark on a journey to the ocean’s enigmatic ‘twilight zone’ a realm that remains largely unexplored. Learn the surprising tactics behind making friends by lying to them and grapple with the poignant question of why it’s so challenging to donate a brain.

The illusion of the loneliness economy

Allie Volpe’s cover story scrutinizes the burgeoning industry that capitalizes on our desire for connection. The article questions the efficacy of paid solutions to loneliness, arguing that they often fail to address the root causes. Instead, these startups may be temporarily alleviating symptoms while ignoring the deeper issues that contribute to feelings of isolation.

Volpe highlights that the loneliness economy is built on the premise that we can purchase companionship or buy our way into social circles. However, this approach often leads to a superficial sense of connection rather than fostering meaningful relationships. The article suggests that genuine human connection cannot be commodified and requires a more holistic approach.

Exploring the ocean’s mysterious depths

Byrd Pinkerton takes us on an adventure to the ocean’s ‘deep reefs’ a region known as the twilight zone. This area, located between 200 and 1,000 meters below the surface, is one of the least explored and understood parts of our planet. Pinkerton’s article delves into the unique ecosystems and biodiversity found in this enigmatic realm, shedding light on the importance of further exploration and conservation efforts.

The twilight zone is home to a myriad of marine species that have adapted to the low-light conditions and high-pressure environments. These creatures play a crucial role in the ocean’s carbon cycle and Pinkerton’s piece emphasizes the need for scientific research and conservation initiatives to protect this fragile and largely unknown ecosystem.

Unconventional friendship strategies

Constance Grady explores the unconventional tactics people use to make friends including the surprising strategy of lying to them. Grady’s article delves into the psychology behind this behavior, examining why some individuals believe that dishonesty can foster connection. The piece also discusses the potential consequences of this approach and whether it can lead to genuine friendships or ultimately backfire.

Grady’s research reveals that lying to make friends is often rooted in a desire to appear more likable or hide perceived flaws. However, this strategy can erode trust and damage relationships in the long run. The article suggests that authenticity and vulnerability are key to building meaningful connections.

The emotional challenge of brain donation

Courtney E. Matin grapples with the emotional complexities surrounding brain donation. In her poignant piece, Matin explores why it is so difficult for people to donate their loved ones’ brains for scientific research. The article delves into the emotional barriers and cultural stigmas that contribute to this challenge.

Matin’s article highlights the importance of brain donation for advancing our understanding of neurological diseases and mental health conditions. Despite this, many people struggle with the emotional weight of donating a loved one’s brain. The piece suggests that open conversations and education can help alleviate some of these concerns and encourage more people to consider brain donation.

Author

Florence Wright

Florence Wright, Glasgow native with an editorial-minimal aesthetic, rerouted a social feed to live-cover a Pollok Park remembrance event, prioritising human detail over algorithmic reach. Promotes clarity, humane framing and local resonance; keeps an archive of Polaroids from neighbourhood gatherings as a personal emblem.