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In a significant move to improve the performance of public servants in West Java, the governor has introduced a contentious strategy. Starting next month, the names and images of civil servants identified as underperforming will be publicly shared on social media.
This initiative is designed to motivate better performance among government employees while ensuring they remain accountable to the public they serve.
West Java’s Governor Dedi Mulyadi, recognized for his proactive approach to social media, is advocating for this unconventional method.
He asserts that transparency is essential for enhancing service delivery and that the public has the right to know who is effectively fulfilling their responsibilities and who is not.
Governor’s plan for accountability
Reports from the Jakarta Globe indicate that Governor Dedi Mulyadi plans to publish a monthly list showcasing both the poorest and best-performing civil servants.
He emphasizes that recognizing high achievers is crucial, as it can enhance morale among dedicated workers. “Those who work hard deserve open recognition,” he stated during a recent performance review in Bandung. “However, those who do not contribute to the public good must be identified.
Our role is to serve the community, not our own interests.”
Public reaction to the initiative
This initiative has elicited mixed reactions from the public and political circles. Many citizens support the move, viewing it as a necessary measure to ensure accountability in public service.
They contend that if civil servants fail to meet expectations, it is only fair for the public to be informed.
Some politicians have criticized the initiative, describing it as potentially humiliating and harmful to employee morale. They argue that public shaming may create a toxic work environment rather than promote a culture of improvement.
Despite these criticisms, Dedi remains committed to his approach, claiming that the need for public accountability is more important than the potential negative consequences.
Implementation strategy
Starting on November 1, the initiative will focus on three provincial government agencies: the health office, education office, and environmental office. Following the evaluation of this pilot program, plans are in place to expand it to all 27 districts and cities under the governor’s administration early next year. This phased strategy will enable adjustments based on feedback and effectiveness.
The role of social media in governance
Governor Dedi Mulyadi’s use of social media has significantly influenced his political journey. Known as the “content governor,” he recognizes the impact of digital platforms on shaping public opinion and engaging with the community. His administration includes a dedicated team of videographers to maintain a strong online presence.
By utilizing platforms such as TikTok, the governor strives to foster an interactive environment where citizens can observe accountability and acknowledge the achievements of diligent public servants. This dual approach of visibility and recognition aims to instill a culture of excellence within the civil service.
Potential outcomes of the initiative
The success of this initiative depends significantly on how well it is executed and received by both civil servants and the public. If carried out effectively, it has the potential to enhance public service delivery substantially. By highlighting underperformers, the governor aims to inspire civil servants to improve their standards and overall performance.
This initiative reflects a broader trend in governance, where public accountability is increasingly emphasized through innovative strategies. While the effectiveness of this approach remains uncertain, it positions West Java as a leader in efforts to enhance civil service efficiency using modern techniques.
