In the ever-evolving landscape of retail, small businesses are facing unprecedented challenges. The recent imposition of tariffs by the Trump administration has sent shockwaves through the industry, leaving many small business owners scrambling to adapt. Among those reporting on this complex issue is NPR business correspondent Alina Selyukh, who has been delving into the real-world impacts of these economic policies.
Selyukh’s journey into this story began on a day that would come to be known as Liberation Day when President Trump announced significant tariffs. Coincidentally, she was attending a fly-in event organized by the National Retail Federation where she encountered a group of small business owners who were immediately affected by the new policies.
Tariffs and the Struggle to Stay Afloat
The sudden imposition of tariffs caught many small business owners off guard. Goods arriving at U.S. ports were subject to unexpected costs, with some businesses facing tens of thousands of unbudgeted dollars in tariff payments. This financial burden threatened to disrupt their operations and supply chains, as many struggled to secure their products from customs.
One such business owner is Joshua Esnard an entrepreneur who made a name for himself selling haircut kits. Esnard’s story highlights the desperate measures some small business owners have had to take to cope with the financial strain of tariffs. In a roundtable discussion organized by NPR, Esnard shared his experiences with a group of fellow business owners, revealing the predatory lending practices that have emerged in response to the tariff crisis.
The Rise of Merchant Cash Advances
As small businesses grappled with the financial fallout of tariffs, they found themselves inundated with offers for quick cash. These offers, often in the form of text messages and voicemails, promised immediate relief but came with a high price. Many of these offers were for merchant cash advances a form of financing that some experts compare to payday loans for businesses.
Merchant cash advances provide businesses with large sums of money quickly, often within days. In exchange, the lenders take a significant cut of the business’s sales, sometimes daily or weekly. This unregulated and shadowy world of financing has become a lifeline for some small business owners, but it comes with substantial risks. Esnard, for instance, took out three cash advances totaling $950,000 to pay his tariffs. With fees, his actual debt ballooned to $1.2 million, highlighting the predatory nature of these loans.
The Challenges of Traditional Financing
For many small business owners, traditional financing options are simply not viable. Banks and credit unions often require a lengthy application process and a proven track record, which many new or immigrant-owned businesses lack. As a result, merchant cash advances have become an increasingly popular, albeit risky, alternative.
Selyukh’s reporting reveals that this form of lending is exploding in popularity, with many small business owners turning to it out of desperation. The lack of regulation in this industry allows lenders to charge exorbitant fees and impose harsh repayment terms, leaving businesses in a cycle of debt. Despite the risks, the speed and accessibility of merchant cash advances make them an attractive option for those facing immediate financial pressures.
The story of small businesses navigating the complexities of tariffs and predatory lending is a stark reminder of the challenges they face in today’s economic climate. As the debate over tariffs continues, the human impact on small business owners cannot be overlooked.

