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In a significant development for the entertainment industry, V47 Entertainment has been established through a partnership between Virtue Asia and Goldfinch International. This new studio aims to produce branded content that connects with audiences in Asia, the Middle East, and North Africa. By combining the expertise of both companies, V47 intends to transform the way brands engage with culture through film, series, and digital media.
V47’s ambitious content strategy
Located in Singapore, V47 Entertainment seeks to create a diverse range of content formats, including feature films, television series, and short-form digital content. Each project will be meticulously developed to integrate brand partnerships from the outset. Goldfinch International will manage the financial and production elements, drawing on their extensive industry experience.
Initial projects and future aspirations
V47 is preparing to announce several projects, with a formal reveal of their initial slate anticipated in early 2026. The first lineup is expected to feature two documentary series, a live event series, a short-form microdrama, a competitive format, and an animated series. Beyond these offerings, the studio aims to launch a branded entertainment investment fund and an accelerator program. This initiative seeks to convert corporate marketing budgets into culturally relevant entertainment assets.
Cultural significance and market positioning
The name V47 is inspired by “Vault47,” representing the studio’s dedication to effectively managing intellectual property. The number 47 reflects the diverse range of Asian nations and territories that V47 intends to connect with. Lesley John, CEO of Virtue Asia, emphasizes the studio’s mission: “As we move towards 2026, it is evident that culture is becoming the driving force for brands. Consumers now seek brands that contribute to cultural narratives, rather than interrupt them.”
Innovative collaboration with brands
V47’s approach signifies a notable departure from conventional product placement methods. Rather than simply incorporating brand messages into existing projects, the studio aims to involve brands as partners throughout the creative process. Phil McKenzie, COO and co-founder of Goldfinch, highlights this new model, stating, “By merging culture, finance, and creativity, V47 will offer an unprecedented level of integration. We aim to create authentic narratives where brands are involved from day one, ensuring that the content we produce has built-in scalability and monetization opportunities.”
Shaping the future of global entertainment
Goldfinch International’s founding partner, Justin Deimen, describes this venture as a significant turning point in the entertainment industry. “At Goldfinch, we believe that a new era of global entertainment is emerging, driven by innovative partnership models and new cultural hubs,” he says. With V47, the combination of Goldfinch’s financing strengths and Virtue’s cultural insights aims to establish a platform where brands can engage in storytelling that resonates across borders.
David Webster, chair of V47 Entertainment, emphasizes this vision, stating, “This initiative is based on the belief that brands can have a more meaningful impact on culture than traditional advertising allows. V47 invites brands to be part of the creative journey, positioning them as partners in developing diverse entertainment formats and cultural intellectual properties.”
Emerging collaboration between brands and cultural projects
Virtue Asia serves as a creative agency linking major brands such as Disney, Google, and Toyota with impactful cultural projects. Meanwhile, Goldfinch International is expanding its reach into Asian, Middle Eastern, and African markets. This collaboration presents significant opportunities for storytelling and brand engagement.
The Goldfinch Group, the parent organization, has financed over 300 film and television projects, demonstrating a strong commitment to innovation and cultural relevance. In a rapidly evolving entertainment industry, V47 Entertainment aims to lead the charge, creating meaningful connections between brands and audiences worldwide.