Strengthening the connection with fans
As the WNBA season approaches, the New York Liberty are making headlines by extending their partnership with WNYW Fox 5 New York. This multi-year deal, announced recently, ensures that Liberty games will remain accessible to over 7.5 million households in the tri-state area. This partnership is not just about broadcasting games; it’s about building a community around women’s sports and enhancing fan engagement.
Historic achievements and viewership growth
Last season marked a significant milestone for the Liberty as they became the first women’s professional sports team to secure a distribution deal with Fox 5. This groundbreaking partnership has resulted in a staggering 129 percent increase in local TV viewership year-over-year. Such impressive growth highlights the rising interest in women’s sports and the importance of visibility for teams like the Liberty.
New programming and future plans
With the new deal, Fox 5 plans to launch a weekly show dedicated to the Liberty’s pursuit of the championship title. This program will feature game highlights, player interviews, and exclusive segments that delve into the team’s journey. The extension of locally televised games on Fox 5 and My9 ensures that fans can follow their favorite team closely, while streaming options on the Fox Local App provide even more accessibility.
Leadership perspectives on the partnership
Liberty CEO Keia Clarke expressed her enthusiasm for the partnership, emphasizing its role in expanding the team’s reach and enhancing fan accessibility. She stated, “We are excited to call such a significant platform our local TV home for years to come.” Similarly, Lew Leone, senior vice president of WNYW Fox 5, echoed this sentiment, highlighting the commitment to delivering more coverage and thrilling moments to fans.
Looking ahead to the 2025 season
The Liberty are gearing up for their 2025 season opener on May 17 against the Las Vegas Aces at Barclays Center. Fans can also expect several games to be featured on national broadcast partners, including ABC, CBS, and ESPN, with details to be announced later. This combination of local and national coverage promises to elevate the profile of the Liberty and the WNBA as a whole.
