Lidl speaks out on the dispute between Aldi and Marks & Spencer Colin The Caterpillar
Lidl speaks out on the dispute between Aldi and Marks & Spencer Colin The Caterpillar.
If you’re not up on the big brand book of the moment, you may not have discovered that Marks & Spencer is currently at war with Aldi over its appropriation of the Caterpillar cake in the war.
Well, now the German supermarket of Aldi-Supermarkt-Lidl has entered the debate and offers its own lighthearted opinion.
They have filed an intellectual property application, claiming that Cuthbert’s resemblance to Colin could lead customers to believe that it is the same model and “cashing in” on the success of their cake for 30 years.
Yes, Colin The caterpillar is 30 years old.
An M&S spokesman said, “Because we know the M&S brand is special to our customers and they expect nothing but the best from us.”
“We want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.”
While Aldi has not yet commented, Lidl Ireland’s Twitter account has. They shared an image of a Google search for “insects that look like caterpillars and aren’t” and captioned it, “Our legal team’s search history right now.”
Very funny. They want to be careful, though. Lidl is no stranger to a ‘similar’ looking product themselves.
While Aldi has yet to get involved in the matter officially, their social media team is letting everyone know what they think of all this.
They’ve even made new packaging featuring Cuthbert.
And labeled that packaging as, “good for 12 years.”
Anyway, a lot of different supermarkets have their own take on Colin.
There’s Wiggles, Curly from Tesco, Morris, Charlie from Co-op, Cecil and Clyde from Asda.
You have to ask, what is it about Aldi’s version that has made Marks & Spencer’s go over the edge?