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Meghan Markle’s New Venture: A Fresh Start
In a world where personal branding is everything, Meghan Markle has taken a bold step forward by launching her new lifestyle brand, As Ever. This announcement, made via an Instagram video, marks a significant moment for the Duchess of Sussex as she transitions from her previous brand, American Riviera, to a name that resonates more deeply with her personal journey and passions.
The name ‘As Ever’ reflects a sense of continuity and authenticity, inviting her audience to engage with her in a more meaningful way.
What to Expect from ‘As Ever’
Markle’s vision for As Ever is rooted in her love for cooking, gardening, and thoughtful living.
She has expressed excitement about sharing a range of products that reflect her lifestyle, including fruit preserves, which she humorously refers to as her ‘jam.’ But the brand promises much more than just jams; it aims to encompass a variety of home goods, from kitchen linens to gardening gear.
This diverse offering is designed to cater to a wide audience, particularly those who appreciate the art of entertaining and the joy of everyday living.
Connecting with the Audience
One of the standout features of As Ever is its commitment to storytelling.
Markle emphasizes that this brand is an extension of her previous lifestyle blog, The Tig, which resonated with many for its authentic and relatable content. By weaving together her passions for food, gardening, and thoughtful living, she aims to create a community where followers can find inspiration and joy in their daily lives.
The brand’s launch coincides with her upcoming Netflix series, With Love, Meghan, further enhancing the connection between her personal brand and her public persona.
Trademarking the Future
In preparation for the launch, Markle has filed trademark applications for a wide range of products under the As Ever brand.
This includes everything from tableware and kitchen appliances to cosmetics and pet care products. By securing these trademarks, Markle is not only protecting her brand but also signaling her intent to create a comprehensive lifestyle ecosystem that reflects her values and interests. This strategic move positions her to tap into various markets, appealing to consumers who prioritize quality and authenticity in their purchases.
The Impact of ‘As Ever’
As Meghan Markle embarks on this new chapter, the impact of As Ever is poised to extend beyond just products. It represents a shift in how public figures can engage with their audiences, blending personal passion with entrepreneurial spirit. For Gen-Z and young adults, who value authenticity and connection, Markle’s venture could serve as a blueprint for how to build a brand that resonates on a personal level. As she prepares to unveil more about As Ever, the anticipation continues to grow, promising an exciting journey ahead.
