Table of Contents
The landscape of Australian television is experiencing a significant transformation as production levels decline from previous highs. Despite industry turbulence, including executive changes and international market shifts, local narratives continue to engage audiences both domestically and internationally. Recent successes indicate a trend towards stories infused with mystery or humor, underscoring the resilience of Australian storytelling.
A survey by Screen Australia reveals mixed emotions among industry professionals regarding the current state of television production. While terms like “worried” and “frustrated” were common, a prevailing sense of hope emerged. Among the 1,000 respondents, 70% expressed optimism about the future of diverse narratives on screen, anticipating that the situation will stabilize or improve.
Current state of Australian television production
This optimistic outlook is tempered by concerns about job security; only 27% of those surveyed foresee improvements in employment stability. The 2023-2024 production cycle saw a significant decrease, with just 15 new Australian dramas for general audiences, totaling only 275 hours of content—down markedly from earlier decades.
In the 2010s, an average of 38 titles aired annually, while the 2000s averaged 29, reflecting a gradual decline in local content availability over nearly thirty years.
Industry responses to challenges
Carly Heaton, head of scripted content at Fremantle Australia, acknowledged the quieter production year, attributing it to global economic pressures and shifts in commissioning teams.
She remains optimistic, suggesting that this period of adjustment could foster opportunities for innovative projects. “As the dust settles, we are beginning to see renewed engagement from buyers and a shift towards planning future content,” Heaton stated.
Kate Marks, CEO of Ausfilm, echoed this sentiment, noting a slight decline in incoming productions from previous highs but emphasizing a steady stream of projects that showcase Australia’s strengths in creating quality local narratives and serving as a partner in international production.
Marks highlighted recent projects, including the Peacock series “All Her Fault” and Apple TV+’s “The Dispatcher,” as evidence of the growing presence of Australian talent in significant creative roles.
Success stories and emerging trends
Louise Gough, director of narrative content at Screen Australia, expressed confidence in the future trajectory of Australian television.
She pointed to the success of several recent shows, such as “The Narrow Road to the Deep North,” “Newsreader,” and “Black Snow,” which have resonated with global audiences. Gough emphasized the demand for content that is distinctly Australian while exploring universal themes, reflecting the evolving preferences of international viewers.
Exploring genres and viewer preferences
Among the genres gaining traction, crime dramas remain a perennial favorite. Gough noted that Australian crime narratives often follow the 80-20 rule, where 80% of the story adheres to familiar genre conventions, while 20% introduces unique elements that provide fresh perspectives. “This blend appeals to audiences craving both the comfort of the known and the intrigue of the new,” she remarked.
In alignment with this trend, comedic takes on crime, such as the series “Deadloch,” have emerged, playfully subverting traditional police procedural tropes. Producer Kevin Whyte stressed the importance of a clear creative vision, asserting that successful shows thrive when they empower storytellers to explore innovative ideas. “When creators are given the freedom to craft unique narratives, audiences respond positively,” he stated.
The role of partnerships and local support
The growing importance of local partnerships is evident in productions like “Top End Bub” and “Black Snow,” which have showcased the positive impact of strong domestic support. Blight emphasized that when local collaborators fully engage with a project, it enhances the potential for international success, creating ripples that extend beyond Australian borders.
Looking ahead, industry leaders such as Matt Deaner, CEO of Screen Producers Australia, acknowledge the renewed commitment from national broadcasters, particularly the ABC. The organization’s dedication to investing in regional content signals a promising future. As Deaner noted, “The ABC is taking bold steps to support local narratives, which is encouraging for the entire industry.”
A survey by Screen Australia reveals mixed emotions among industry professionals regarding the current state of television production. While terms like “worried” and “frustrated” were common, a prevailing sense of hope emerged. Among the 1,000 respondents, 70% expressed optimism about the future of diverse narratives on screen, anticipating that the situation will stabilize or improve.0
