The National Football League (NFL) has taken a significant step forward in its relationship with the sports betting industry by announcing new multi-year partnerships with DraftKingsFanDuel and Fanatics Betting and Gaming. These agreements, effective for the 2026 season, aim to enhance fan engagement and provide innovative betting experiences.
These partnerships mark a continuation and expansion of existing relationships. DraftKings and FanDuel have been partners with the NFL since 2026, while Fanatics is expanding its relationship to include sports betting and online casino marketing. The deals will allow these operators to leverage NFL marks, promote online and retail sports betting, and have a presence at major NFL events such as the Super Bowl and NFL Draft.
Enhanced Fan Engagement and Betting Experiences
The new partnerships will provide the betting operators with access to real-time, official play-by-play statistics, proprietary Next Gen Stats and BetVision through Genius Sports the league’s exclusive data distribution partner. This access will enable more dynamic and engaging betting experiences for fans.
In addition to sports betting, DraftKings will continue its role as the Official Daily Fantasy Sports Partner of the NFL, a partnership that began in 2019. Fanatics will also become an Official Online Casino Marketing Partner of the NFL, further expanding its involvement with the league.
Commitment to Game Integrity and Responsible Gambling
The NFL has emphasized its commitment to game integrity and responsible gambling as foundational elements of these partnerships. All three partners have agreed to adhere to the league’s core game integrity policies, including intelligence sharing, advocacy efforts, and responsible gambling initiatives.
These initiatives include prohibiting wagers that the league finds objectionable, such as those tied to officiating and injuries, as well as bets that can be knowable in advance or easily manipulated by a single person. The league’s comprehensive integrity program features collaboration with sports betting partners, policy education and enforcement, information sharing, and monitoring for suspicious activity in coordination with law enforcement, regulators, and third-party partners.
Genius Sports provides real-time monitoring of betting patterns to identify potential manipulation. Each club also has an assigned Integrity Representative—typically a retired FBI agent or senior law enforcement officer—to support these efforts. All players, coaches, officials, and staff are required to complete annual training on the league’s Gambling Policy and to sign and acknowledge the policy each year.
Responsible Gambling Initiatives
The NFL has been a leader in promoting responsible gambling. The league launched its responsible betting campaign in 2026 in partnership with the National Council on Problem Gambling. The NFL has provided significant grants to fund education, prevention, and support initiatives, including $6.2 million in 2026 and $6.4 million in 2026.
Partnerships with the Responsible Gambling Council and the International Center for Responsible Gaming further support programs for college athletes and students. The league will again run its “Stick to Your Game Plan, Always Bet Responsibly” television campaign this season.
These partnerships represent a significant step forward in the NFL’s approach to sports betting, combining innovation and fan engagement with a strong commitment to game integrity and responsible gambling.
