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In recent weeks, numerous content creators have chosen to leave TikTok in favor of alternative social media platforms<\/strong>. This trend follows allegations of censorship and concerns over a new ownership structure that may prioritize control over free expression. One of the most notable platforms gaining traction amid this controversy is UpScrolled<\/strong>, a newcomer founded by Issam Hijazi, a Palestinian entrepreneur.
Launched in early 2026, UpScrolled aims to create an environment where voices can be heard without the risk of shadowbanning<\/em> or algorithmic manipulation. As TikTok adjusts to its new landscape under U.S. ownership, users are increasingly drawn to UpScrolled, enticed by its promise of authentic connections and unfiltered content sharing.<\/p>
Understanding UpScrolled and its mission<\/h2>
UpScrolled positions itself as a platform that champions free speech, emphasizing equal power for every user. According to Issam Hijazi, the app was inspired by his observations of increasing restrictions on social media, particularly regarding content related to the situation in Gaza. He firmly believes that digital platforms should promote dignity, accountability, and respect while steering clear of censorship.
A platform for all voices
UpScrolled prioritizes transparency, asserting it does not engage in practices that favor specific content due to financial influence or political alignment. The platform’s official site states: “No shadowbans. No algorithmic games. Just authentic connection.” This commitment resonates with users who have felt marginalized by mainstream platforms.
Since its inception, UpScrolled has gained traction, particularly among creators who have faced challenges on other platforms. For instance, Bisan Owda, an Emmy-award-winning journalist known for her reporting from Gaza, recently transitioned to UpScrolled after experiencing account issues on TikTok. Her story underscores the platform’s appeal to those seeking to share critical narratives without fear of censorship.
The TikTok exodus
The shift away from TikTok has been dramatic. According to data from market intelligence firm Sensor Tower, app deletions have surged, with daily averages increasing by nearly 150% following TikTok’s ownership changes. Users have expressed concerns about the new ownership structure, which includes investors such as Oracle and Silver Lake, raising alarms regarding potential content moderation practices.
TikTok is currently facing challenges as users report instances of post censorship, particularly concerning critiques of political figures and sensitive issues. This situation has prompted some users to reevaluate their commitment to the platform. Creators such as Bisan Owda have experienced account flags or deletions, leading them to explore alternative platforms.
The role of user experience
The user experience on UpScrolled is emerging as a crucial factor driving this shift. Reviewers have observed that the platform enforces less political censorship than its competitors. One user expressed that returning to TikTok felt “neutered,” highlighting the restrictive guidelines that often stifle genuine expression. Users are increasingly seeking environments that foster open dialogue without the looming threat of algorithmic penalties.
However, it is not all smooth sailing for UpScrolled. Users have reported challenges regarding content visibility and the effectiveness of the platform’s algorithm. While many appreciate the emphasis on ethical engagement, they also acknowledge the need for improvements in algorithm performance to enhance personalized content delivery.
Future prospects for UpScrolled
As UpScrolled continues to attract users disillusioned with TikTok, the question arises: can it sustain its growth? Industry experts suggest that while the initial wave of users is promising, the platform must cultivate a robust community to remain competitive. The success or failure of UpScrolled may hinge on its ability to maintain its values while scaling its operations.
The digital landscape is undergoing significant changes. The emergence of platforms like UpScrolled highlights a growing demand for spaces where diverse narratives can flourish without censorship. As users seek alternatives, UpScrolled is positioned as a leader in this trend, showcasing a vision for the future of social media that prioritizes freedom of expression.