The Regina Pats are set to transform the hockey experience in Regina with a bold new ticketing model for the 2026-27 season. The Western Hockey League club has announced a series of changes designed to make Pats hockey more accessible and affordable for families and casual fans, while also delivering greater value to season ticket holders.
This initiative comes as Brandt Sports & Entertainment the owner of the Pats, prepares to take over the operation of the Brandt Centre following the expected completion of the REAL District transaction on Sept. 1st, 2026. With both the team and arena under one organization, the Pats can now take a more unified approach to improving the fan experience.
The new ticketing model: affordability and accessibility
The new ticketing structure introduces several key changes aimed at making Pats hockey more affordable and accessible. Among the most significant changes is the introduction of a new family zone where silver equivalent seats will cost just $12.50 each before taxes and fees, representing a 58-percent reduction from last season’s single game pricing.
Weekday games will also become much cheaper, with tickets starting at $12.25 a 50-percent reduction compared to the 2026-26 season. Meanwhile, single game ticket pricing across all categories has been reduced by 15 percent.
“We want to give a little bit to whatever you want,” said Shaun Semple owner of Brandt Sports & Entertainment. “If you want a $12 ticket, we got a $12 ticket for your family now. If you want to sit in the box, we got a box for you.”
Enhanced perks for season ticket holders
Season ticket holders will also see added benefits this season. Every seat will now include a $170 food and beverage credit, distributed as a $5 credit for each regular season home game. Pre-season games are also being included at no additional cost, with the team estimating the changes add up to 30 percent more value for members.
“When I saw those prices, I was like my jaw actually dropped like I just couldn’t be any more shocked,” said Robert Lewis II owner and founder of Let’s Talk WHL. “I didn’t think they would go this direction but I’m more than thrilled that they did, because the Pats are an organization I root for.”
Investing in the fan experience
With the takeover of the Brandt Centre, the Pats are also planning significant investments to enhance the fan experience. The organization has committed to a nearly $20 million upgrade of the facility, including upgraded mechanical systems, enhanced security measures, upper-bowl LED rings, LED rink boards, an upgraded arena sound system, and enhanced lighting.
“You need to make sure that you can hold onto your fan base,” said Moshe Lander Concordia University economics senior lecturer. “If you can’t deliver them a Memorial Cup or a WHL championship, you’re not going to be competitive, then at least make sure you’re not alienating your fans by saying, ‘And not only that but you can’t come here as well because you don’t have the disposable income to do it.'”
The Pats are also working on offering season ticket holders additional member benefits, including exclusive offers and experiences. “Our goal is to create a season ticket membership that delivers value year-round, not just on game nights,” said Gord Pritchard CEO of the Regina Pats.
Season ticket renewal opens on Aug. 4 while new season ticket packages go on sale Aug. 17 starting as low as $17.26 per game before taxes and fees. The new season is set to begin on Sept. 18 with single-game tickets going on sale Aug. 24.
