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16 June 2026

Small business owner makes waves at the Golden Globes

Amber Nemeth's Be Kind collection gains recognition at major events.

Small business owner at the Golden Globes event
A small business owner makes a splash at the prestigious Golden Globes, showcasing talent and entrepreneurship.

From Winnipeg to Hollywood: A remarkable journey

Amber Nemeth, the visionary behind HayMad and Co., is experiencing a whirlwind of excitement as her small Winnipeg business gains international recognition. Recently invited to showcase her Be Kind collection at the prestigious Golden Globes gifting suite, Amber reflects on the incredible journey that has brought her here. “We are going back to L.A. This time, we’re going to be in a gifting suite for the Golden Globes,” she shares, highlighting her second Hollywood invitation after a successful appearance at the Emmy Awards.

The Be Kind movement, which emphasizes mental health awareness, has resonated deeply with many, leading to this remarkable opportunity. Amber recalls receiving the invitation shortly after returning from the Emmys, stating, “The Be Kind movement resonated with so many people that we had met down there.” This recognition is not just a personal achievement for Amber but a testament to the impact of her mission.

Promoting mental health awareness through fashion

At the heart of Amber’s collection is a commitment to mental health advocacy. “It helps promote mental health awareness, something I think we all need to take more care of, just like our physical health,” she emphasizes. The Be Kind collection aims to destigmatize conversations around mental health, encouraging individuals to prioritize their well-being. A portion of the proceeds from each sale is donated to the Canadian Mental Health Association (CMHA), with Amber proudly noting, “Over the past five years, we are close to $10,000 that we’ve donated to the CMHA so far.” This philanthropic aspect of her business not only supports a vital cause but also connects her brand with a larger community of advocates.

Representing Winnipeg on a global stage

As Amber prepares for her trip to Los Angeles on January first, she expresses her excitement about representing Winnipeg on such a grand stage. “It’s really exciting, you know, not just for us as a business, but just for Winnipeg as a whole,” she states. This opportunity allows her to showcase the talent and creativity that Winnipeg has to offer, proving that small businesses can make a significant impact in the global marketplace. Amber’s journey serves as an inspiration for aspiring entrepreneurs, demonstrating that with passion and purpose, remarkable achievements are possible.

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