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Taylor Swift is generating significant buzz among her fans with the announcement of her upcoming music video for the track ‘Opalite’, set to premiere this week. This reveal follows her established practice of engaging her audience during the ‘Life of a Showgirl’ era, which is characterized by countdowns and exclusive releases. Notably, the music video will be available on Apple Music and Spotify Premium starting Friday, February 6, at 8 a.m. ET.
Following the initial exclusive window, the video will be accessible to a broader audience on YouTube beginning February 8 at 8 a.m. ET. This strategy not only fuels anticipation but also encourages fans to subscribe to the streaming services for early access.
New vinyl release and chart success
In addition to the music video, Swift has announced a stunning blue pearlescent vinyl edition of ‘Opalite’, which is available for preorder on her official website. Fans can secure their copies until February 6 at 7 p.m. ET or until supplies run out. This unique vinyl release underscores her commitment to providing tangible keepsakes for her dedicated supporters.
Chart performance of ‘Opalite’
‘Opalite’ is the second single from her latest album, ‘The Life of a Showgirl’, which debuted with impressive sales figures. The single has made a significant impact on the charts, having previously reached a peak position of No. 2 on the Billboard Hot 100. It has remained a strong contender, currently positioned at No. 10 after 17 weeks.
Impact of ‘The Life of a Showgirl’
Swift’s album, ‘The Life of a Showgirl’, released in October, shattered records by selling an astonishing 2.7 million copies on its first day. This remarkable achievement allowed it to surpass Adele’s ’25’ for the highest consumption in Billboard 200 history. The album’s lead single, ‘The Fate of Ophelia’, also enjoyed substantial success, reaching No. 1 on the Hot 100 and claiming a remarkable 10 non-consecutive weeks at the top.
Building excitement for new content
With the release of the ‘Opalite’ music video and the vinyl edition, Swift continues to cultivate excitement and engagement within her fanbase. The anticipation surrounding the video release reflects her ability to create buzz and maintain a strong connection with her audience. As fans eagerly await Friday’s unveiling, the combination of exclusive content and chart-topping success highlights Swift’s prowess in the music industry.
As the countdown to the music video release commences, Swift’s fans are preparing to immerse themselves in the visual experience accompanying her latest single. The strategic rollout of content and merchandise not only enhances their experience but also underscores the significance of fan engagement in today’s music landscape.