The “fake” celebrity who will make a million dollars doing advertising

The "fake" celebrity who will make a million dollars doing advertising

Rozy, the ‘fake’ celebrity who will earn a million dollars, is a fun, attractive, dancing, trouble-free young woman with a personality that wins over thousands of followers on social networks. So much so that she has aroused the interest of 100 advertisers who are willing to sponsor her and, despite the fact that she does not exist in the real world, she will earn just under a million dollars by the end of the year.

The “fake” celebrity who will make a million dollars doing advertising

Rozy is not flesh and blood, she is a digital being created by Korean production company Sidus Studio X and is designed to be the perfect ‘influencer’. She will always be 22 years old and will never be tired or need a sabbatical to relieve stress.

Nor will she say one word louder than another, nor will she have a hidden past that when revealed will ruin her career and incidentally the reputation of her ‘sponsors’. In short, Rozy embodies the perfect prescriber for any brand.

Rozy is Korea’s first digital influencer. By now she has 67.5 thousand followers on Instagram and has already starred in an ad (above these lines) that has been viewed by more than 11 million people.

Among the people commenting on the video, there are some who haven’t realized he’s a digital human and others who, even though they have, can’t believe he is one.

Sidus Studio X created Rozy last summer with the intention of jumping on the virtual influencer fashion bandwagon. To do so, they combined millennials’ favorite looks from the 1980s through the 2000s.

They then endowed it with some 800 facial expressions and movements that were captured from the 3D image of a real actor. “In the first three months that Rozy’s Instagram page ran, no one realized he was a virtual 3D model,” the production company says.

Rozy can’t catch covid-19 so he can travel anywhere in the world without wearing a mask. If we take a look at her Instagram account we can see her diving, eating, wearing the latest fashion and communicating with her followers.

Rozy is not the first virtual ‘influencer’ nor will she be the last, but she is one more example that in a short time it won’t matter if those who do advertising, film, music or entertainment are real or digital celebrities.

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