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Understanding the holiday giving landscape
The holiday season is traditionally a time of generosity, with many Canadians opening their hearts and wallets to support local charities. This year, however, the ongoing Canada Post strike has thrown a wrench into the works, significantly impacting the ability of organizations to receive crucial donations.
According to Trina Speiser, director of development at the Central Okanagan Food Bank, a staggering 80% of their annual donations come in the last six weeks of the year. This period is vital for sustaining their operations and supporting families in need.
Challenges faced by charities
The strike has disrupted the food bank’s mail-in campaign, which is a critical source of funding. Speiser noted that a reminder for donations was scheduled to be sent out in early December, but due to the strike, it never went out.
This has left many potential donors unable to contribute through traditional mail methods. The situation is echoed by Capt. Jennifer Henson of the Salvation Army Okanagan Central, who estimates a loss of approximately $300,000 in expected donations. For many, mailing in donations is not just a preference but a necessity, especially for those who may not be comfortable with online transactions.
Alternative giving methods gaining traction
As the postal strike continues, charities are urging supporters to consider alternative methods of giving. Speiser encourages the use of e-transfers and online credit card donations as viable options. This shift in giving methods highlights a growing trend among younger generations, who are increasingly comfortable with digital transactions.
Organizations are adapting to this change, promoting online platforms to ensure that they can still connect with donors during this critical time.
The broader implications for non-profits
The ramifications of the postal strike extend beyond immediate financial losses. Non-profit organizations rely heavily on the holiday season to fund their operations for the entire year.
The Association of Fundraising Professionals has expressed concern over the long-term effects of this disruption, urging the Canadian government to intervene. Many charities receive a significant portion of their annual donations during the final months of the year, making the current situation particularly dire. As the holiday season progresses, the need for community support has never been more critical.
