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The changing landscape of American burgers
In recent years, the American burger scene has undergone a significant transformation, particularly among younger generations. With the rise of social media and changing dietary preferences, chicken burgers have emerged as the new favorite.
According to recent data from DoorDash, chicken burgers are now the most-ordered item in 17 states, including culinary hotspots like California and Texas. This shift reflects a broader trend where health-conscious choices are becoming increasingly popular, especially among Gen-Z and millennials.
Social media’s influence on dining choices
Social media platforms have played a pivotal role in shaping food trends. A staggering 74% of Generation Z and 69% of millennials reported ordering a restaurant item after seeing it go viral online, as highlighted in DoorDash’s 2025 Delivery Trends Report.
This phenomenon has fueled the popularity of chicken burgers, which are often marketed as healthier alternatives to traditional beef patties. The perception of chicken as a leaner protein option resonates with younger consumers who prioritize wellness and taste.
The rise of plant-based alternatives
While chicken burgers dominate the market, veggie burgers are also gaining traction. In 13 states, including New York and Colorado, plant-based options are becoming increasingly popular. This shift towards vegetarian and vegan eating is not just a passing trend; it’s a cultural movement towards sustainable and nutrient-rich diets.
Data from Tastewise indicates a 13.3% year-over-year growth in consumer interest in plant-based foods, with ingredients like lentils and quinoa seeing significant increases in popularity.
Why chicken burgers are here to stay
Industry experts believe that the chicken burger craze is more than just a trend; it’s a reflection of changing consumer preferences.
Alon Chen, CEO of Tastewise, notes that chicken burgers have seen a 48% increase in consumption year-over-year, making them a staple in modern diets. The motivations behind this surge include indulgence, wellness, and taste, appealing to a wide range of consumers. As the lines between indulgence and health continue to blur, chicken and veggie burgers are becoming icons of contemporary eating.
The future of burgers in America
As we look ahead, the future of burgers in America seems to be leaning towards versatility and innovation. Today’s consumers are not just choosing between meat or plants; they are selecting based on mood, moment, and motivation. This fluidity is reshaping menus, grocery aisles, and product development across the country. Whether it’s a spicy chicken sandwich or a hearty veggie burger, the options are endless, catering to the diverse tastes of a new generation.
