Why Netflix declined to top Paramount Skydance’s offer for Warner Bros. Discovery

Warner Bros. Discovery’s takeover fight has entered a fresh, more intense phase. The company’s board concluded that a revised proposal from Paramount Skydance could reasonably be considered a “superior proposal,” clearing the way for renewed talks and a flurry of contractual and strategic moves.

Why Netflix stepped back
Netflix opted not to raise its offer to match Paramount Skydance’s improved terms. Executives Ted Sarandos and Greg Peters said matching the new package would make the economics unattractive, and that their original bid offered a cleaner path through regulators while protecting Warner Bros.’ creative franchises. With Netflix declining to top the bid, the matching window in the merger agreement expired, and Warner Bros. Discovery is now free to engage with Paramount Skydance and potentially recommend that alternative to shareholders.

What the board has to weigh
Now the board faces trade-offs beyond just price. Key considerations include:
– Execution risk: Can the bidder actually close the deal on schedule?
– Antitrust exposure: How long and painful might regulatory review be, and what concessions could be required?
– Financing certainty: Are the promised backers reliable if markets move?

Those questions will shape the board’s due diligence and any eventual recommendation to shareholders.

How the contract mechanics matter
Switching suitors isn’t just about conversations. The merger agreement triggers specific procedures: a short matching period, potential termination or breakup fees, and formal notices and negotiations the board must follow. Financial and legal advisers will quantify potential fees, test the robustness of financing commitments, and determine whether tweaks to deal terms are needed.

What Paramount Skydance brought to the table
Paramount Skydance has offered $31 per share in cash for the company and added features aimed at reducing closing risk: fees to compensate for delays, protections tied to regulatory outcomes, and substantial financing commitments—most notably equity from the Ellison Trust and debt backstops from banks. Those concrete funding assurances appear to be a major reason the board judged the bid worthy of closer scrutiny.

Comparing the offers
At a glance, the contest hinges on three things: cash certainty, regulatory path, and speed. Netflix’s proposal leans on a simpler regulatory narrative and stability for creative assets; Paramount Skydance’s revised offer leans on stronger financing guarantees and extra protections against delays. Which package ultimately provides greater value depends on how the board scores execution risk and antitrust exposure against pure price.

Market and regulatory implications
The next moves will be shaped as much by Washington and global regulators as by the bidders. A prolonged antitrust review could erode the attractiveness of any deal, while a clean regulatory path would favor the highest-cash outcome. Market reactions will follow perceived closing odds and the credibility of financing backstops.

What to expect in the coming days
– Warner Bros. Discovery will ramp up due diligence and re-evaluate each bidder’s closing probability.
– Negotiations will intensify over breakup fees, delay-related protections, and closing conditions.
– The board will factor regulatory timelines into its calculus and engage with advisers and authorities.
– If the board signals a preference for Paramount Skydance, Netflix retains limited matching rights under the agreement, but Paramount would gain leverage. Expect more filings and negotiations in short order.