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Winter tourism in Canada: A hopeful season amid climate challenges
As the winter season approaches, Canada is bracing for a significant shift in weather patterns that could revitalize its winter tourism industry. After experiencing a series of unusually warm winters, the forecast for this year indicates a return to below-normal temperatures across much of the country.
This change is not just a weather update; it represents a beacon of hope for ski resorts and winter tourism operators who have faced the brunt of climate change impacts in recent years.
Impact of climate change on winter tourism
In 2022, the iconic Rideau Canal Skateway in Ottawa, a beloved winter attraction, failed to freeze for the first time in its 52-year history. This incident highlighted the challenges faced by the winter tourism sector, which saw a significant drop in participation.
According to Paul Pinchbeck, president and CEO of the Canadian Ski Council, skier visits plummeted to 2.4 million last year, a stark contrast to nearly three million in the two years prior. The warm weather, driven by a combination of El Niño and climate change, has left many ski areas struggling to attract visitors.
Optimism for the upcoming season
However, this winter brings renewed optimism. Meteorologists predict that La Niña conditions will lead to colder temperatures and increased snowfall across regions like British Columbia and Alberta. Beth Potter, CEO of the Tourism Industry Association of Canada, expressed excitement about the promising snowfall levels, stating, “This winter, our industry is optimistic as snowfall levels are looking promising across many regions of Canada, setting the stage for an incredible season of winter tourism.” Ski resorts are already reporting strong openings and favorable conditions, indicating a potential rebound for the industry.
Adapting to climate realities
Despite the positive outlook, the winter tourism industry is acutely aware of the ongoing challenges posed by climate change. A recent report from the University of Waterloo suggests that ski resorts will increasingly rely on machine-made snow to supplement natural snowfall.
Pinchbeck noted that while natural snow is still cherished, many resorts have adapted to using artificial snow as their primary means of operation. This shift underscores the need for the industry to innovate and diversify its offerings to remain resilient in the face of climate variability.
Exploring diverse winter experiences
As the industry prepares for a potentially shorter ski season in the coming decades, operators are encouraged to explore a variety of winter activities beyond skiing and snowboarding. Pinchbeck emphasized the importance of a four-season strategy, which includes mountain biking, ropes courses, and other outdoor adventures. This diversification not only attracts a broader audience but also ensures that ski areas can thrive even in less favorable weather conditions.
Discovering hidden gems in winter tourism
For those planning a winter getaway, exploring smaller ski resorts can offer unique experiences away from the crowds. Pinchbeck suggests that for every well-known destination like Whistler, there are hidden gems such as Apex in the Okanagan or Hockley Valley near Toronto. These locations provide distinct cultures and personalized experiences that can enhance any winter vacation.
As Canada gears up for what many hope will be a successful winter tourism season, the industry remains committed to sustainability and innovation. By embracing new technologies and diversifying offerings, the winter tourism sector is poised to adapt and thrive, even as it navigates the complexities of a changing climate.
