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19 June 2026

X Strengthens Grok AI Regulations to Combat Deepfakes Under UK Scrutiny

X's Commitment to User Safety Amidst Grok AI's Deepfake Content Scrutiny In response to increasing scrutiny over deepfake content, X has implemented a series of robust measures aimed at enhancing user safety. These proactive steps demonstrate a steadfast dedication to protecting users and ensuring a secure online environment.

x strengthens grok ai regulations to combat deepfakes under uk scrutiny 1768472244

In response to growing global scrutiny, X, a company founded by Elon Musk, has implemented new measures to prevent its Grok AI chatbot from producing sexually explicit deepfakes. This decision follows an investigation by the UK’s media regulator, Ofcom, into whether X has violated UK law regarding the creation and distribution of non-consensual imagery.

On Wednesday, X announced it would prohibit users from editing images of real individuals in revealing attire, including bikinis. This restriction applies to all users, including those with paid subscriptions. Additionally, X will geoblock the generation of such images in regions where it is illegal.

Commitment to user safety and compliance

The X Safety team reiterated its commitment to making the platform a secure environment for all users. They maintain a zero-tolerance policy towards child sexual exploitation, non-consensual nudity, and unwanted sexual content. In a public statement, they declared, “We remain dedicated to ensuring that X is a secure platform for everyone.”

Ofcom’s ongoing investigation

While Ofcom welcomed X’s recent changes, the regulator continues its investigation into potential legal violations by the platform. An Ofcom spokesperson stated, “We are diligently working to uncover the facts surrounding what went wrong and the measures being taken to rectify the situation,” as reported by BBC News.

During a parliamentary session, UK Prime Minister Sir Keir Starmer condemned the actions associated with Grok, calling them “disgusting and shameful.” He noted that he had received information indicating X was taking steps to comply with UK legislation. Starmer commented, “If these measures are indeed being implemented, that is a positive step forward. However, we will not relent in our oversight.”

Government actions and responses

Starmer criticized X’s previous decision to place image editing capabilities behind a paywall, describing it as “horrific.” He reaffirmed the government’s commitment to strengthening existing laws and preparing for new legislation if necessary. He also confirmed that Ofcom is receiving full government support in its independent investigation.

X’s announcement coincided with a statement from California’s Attorney General, indicating the state is investigating the spread of sexualized AI deepfakes, including those involving minors. This heightened scrutiny underscores the seriousness of the situation and the societal need for protective measures.

Musk’s response and platform restrictions

In light of the growing concerns, Elon Musk stated he was “unaware of any instances of underage naked images being generated by Grok. Zero, literally.” He emphasized that Grok operates strictly based on user inputs and claimed the AI would refuse to generate illegal content, adhering to the laws of relevant jurisdictions.

Musk acknowledged the potential for “adversarial hacking” that might lead to unexpected outputs but assured that any such issues would be promptly addressed. To enhance accountability, image generation and editing capabilities via Grok will now be restricted to paid subscribers, which X argues adds a layer of protection against misuse.

Collaborative efforts and future measures

To uphold community standards, X has stated that all AI-generated content must comply with its established guidelines. The safety team is actively working to implement additional safeguards, swiftly remove illegal content, permanently suspend violators, and collaborate with local law enforcement when necessary.

On Wednesday, X announced it would prohibit users from editing images of real individuals in revealing attire, including bikinis. This restriction applies to all users, including those with paid subscriptions. Additionally, X will geoblock the generation of such images in regions where it is illegal.0

On Wednesday, X announced it would prohibit users from editing images of real individuals in revealing attire, including bikinis. This restriction applies to all users, including those with paid subscriptions. Additionally, X will geoblock the generation of such images in regions where it is illegal.1

On Wednesday, X announced it would prohibit users from editing images of real individuals in revealing attire, including bikinis. This restriction applies to all users, including those with paid subscriptions. Additionally, X will geoblock the generation of such images in regions where it is illegal.2

Potential consequences of non-compliance

On Wednesday, X announced it would prohibit users from editing images of real individuals in revealing attire, including bikinis. This restriction applies to all users, including those with paid subscriptions. Additionally, X will geoblock the generation of such images in regions where it is illegal.3

On Wednesday, X announced it would prohibit users from editing images of real individuals in revealing attire, including bikinis. This restriction applies to all users, including those with paid subscriptions. Additionally, X will geoblock the generation of such images in regions where it is illegal.4

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Roberta Tagliabue

Roberta Tagliabue slept in the waiting room of San Martino hospital to follow an emerging health story; files reports and coordinates verification dossiers in the newsroom as the Genoa contact. Born in Sampierdarena, maintains direct contacts with city councilors and municipal libraries.