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The recent ZCON event, organized by UTA, has ignited discussions about the future of media and how various generations can collaborate effectively. This gathering, held on October 22 and 23 at The Preserve in Hollywood, aimed to showcase the unique perspectives and creativity that the Gen Z demographic brings to the industry. As the media landscape undergoes continuous transformation, understanding this generation’s influence is essential for traditional executives striving to remain relevant.
According to Ziad Ahmed, leader of UTA Next Gen, ZCON’s aim is to foster a movement that encourages intergenerational dialogue and collaboration, rather than merely creating a momentary event. Ahmed emphasized that the insights gained from Gen Z could be transformative for the media sector, positioning UTA as a catalyst for this change. The enthusiasm surrounding this year’s event has already sparked plans for ZCON 2026, reflecting a commitment to ongoing growth and engagement.
The response from industry veterans
Feedback from participants across generations was overwhelmingly positive. Ahmed recounted a conversation with UTA’s New York chief, Julian Jacobs, who expressed enthusiasm for the event, stating, “This was everything and more. And I want to never stop doing this.” Such sentiments illustrate a growing recognition of the need to integrate Gen Z’s voice into mainstream media strategies.
Creating authentic connections
One of the standout features of ZCON was its emphasis on authenticity. According to Olivia Frary, an executive at UTA Next Gen, the event fostered an environment where participants felt empowered to be themselves. “We see many platforms trying to cultivate similar discussions, but ZCON stands out because it feels so genuine,” Frary noted. This atmosphere encouraged attendees, including seasoned professionals, to engage in enjoyable activities such as dancing and hula hooping, effectively breaking down the barriers often found in corporate settings.
The event featured a variety of sessions and panels addressing key topics, including Gen Z’s evolving relationship with beauty, health, wellness, and digital identity. Collaborating with brands like Cosmopolitan and Coach, ZCON explored how these themes are reshaping Hollywood and the wider cultural landscape.
Engagement with the next generation
The diverse roster of talent at ZCON included figures such as Auli’i Cravalho, Chandler Kinney, and Josie Totah, who shared their insights on the current media environment. Their participation highlighted the necessity of bridging the gap between traditional media and the innovative ideas presented by younger creators. Each speaker contributed to a robust dialogue about potential growth and innovation within the industry.
Fostering a culture of acceptance
Ahmed and Frary underscored the importance of creating spaces where individuals from diverse backgrounds can express themselves freely. Frary stated, “What we want to accomplish is to create more environments that feel welcoming and empower people to be their true selves.” This dedication to inclusivity not only enhances the experience for attendees but also fuels the creative energy essential for navigating today’s complex media landscape.
As ZCON progresses, the lessons learned are expected to extend beyond the event’s boundaries. The focus on intergenerational collaboration, authenticity, and cultural significance will guide future initiatives. By continuing to engage with the voices of younger generations, the media industry can adapt and prosper in an ever-evolving environment.
ZCON has underscored the imperative for traditional media leaders to embrace the transformative potential of Gen Z. Through open dialogue and creative collaboration, the future of media can evolve to reflect a more diverse and inclusive landscape. The excitement generated during the event marks the beginning of a broader movement aimed at redefining storytelling in the modern era.