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In a world that’s rapidly evolving thanks to technology, CJ ENM is stepping up as a key player in the Korean entertainment scene, making waves in the realm of artificial intelligence (AI). At a recent industry event, the company rolled out its ambitious AI content strategy, alongside the exciting launch of its first-ever fully AI-generated animation series, “Cat Biggie.” This moment is particularly special for CJ ENM as it celebrates its 30th anniversary, showcasing its determination not just to keep up but to lead in the ever-changing landscape of content creation.
The Exciting Shift: AI’s Role in Entertainment
The entertainment industry is currently undergoing a major transformation, with AI becoming a game-changer in how content is produced and distributed. At the 2025 CJ ENM Culture Talk, company leaders shared their vision for the future, illustrating just how much AI is set to reshape the K-Content landscape.
By leveraging proprietary AI technology throughout the entire content creation process—from planning to production and marketing—CJ ENM is not only boosting its production capabilities but also aiming to secure next-generation intellectual property (IP).
Shin Keun-sup, CJ ENM’s chief strategy officer, put it succinctly: “We are applying AI across the entire content value chain.” This all-encompassing approach is not just about making operations smoother; it also positions CJ ENM as a trailblazer in merging AI with the creative arts.
Imagine being able to analyze consumer preferences and market trends through AI tools—this allows the company to craft stories that resonate more deeply with audiences. Isn’t that exciting?
Game-Changing Tools: Cinematic AI and AI Script Systems
Leading the charge in CJ ENM’s AI initiative are two cutting-edge systems designed to streamline content production.
The **Cinematic AI** system, crafted for narrative-driven projects, expertly merges visual and auditory elements, tackling one of the biggest challenges in generating AI-driven video content. This tool simplifies the intricate tasks of creating 3D characters and environments, ensuring a consistent visual quality that meets industry standards.
Then there’s the **AI Script system**, which acts almost like a smart assistant for pinpointing promising IP. By examining market trends and consumer demands, this system suggests genres and formats that are likely to catch viewers’ attention. CJ ENM confidently claims that its technology goes above and beyond traditional AI models by truly understanding literary nuances, enhancing content’s marketability with impressive cross-lingual capabilities.
This dual approach not only streamlines production but also opens doors to fresh creative possibilities.
Introducing ‘Cat Biggie’ and What Lies Ahead
The launch of “Cat Biggie” is a huge milestone for CJ ENM, marking its first fully in-house AI production. This charming series features a cat unexpectedly taking on the role of a father to a baby chick, spanning 30 episodes that are just two minutes each. With a nimble team of six specialists, the show was produced in a mere five months—an impressive feat that highlights the efficiency brought by AI technology.
Baek Hyun-jung, who leads AI business and production, shared some insights into the hurdles faced during the project, especially when animating the dynamic movements that are so crucial to the medium. Thanks to the Cinematic AI’s ability to convert characters into 3D data, the team was able to train the production system effectively, resulting in a top-notch final product. For context, typical 3D animations usually take three to four months for just five minutes of footage. So, the swift production timeline for “Cat Biggie” suggests a significant shift in industry standards—how cool is that?
Looking ahead, CJ ENM is eager to extend its AI initiatives into film and drama productions, aspiring to become a “global AI studio.” This ambitious vision includes boosting team capabilities and nurturing creator development programs, further embedding AI into their production processes.
As the entertainment industry grapples with the creative opportunities and regulatory challenges posed by AI, CJ ENM’s proactive stance positions it as a frontrunner in this rapidly evolving environment. The need for clear industry guidelines and legal frameworks around copyright and data protection was a hot topic during the event, underscoring the complexities that come hand-in-hand with these technological advancements. So, what do you think? Are we ready for a future where AI shapes our favorite stories?
