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Second Cup Canada takes action against franchisee over antisemitic incident

Second Cup Canada logo with a focus on community values
Second Cup Canada takes a stand against antisemitism in its franchise.

In a significant move, Second Cup Canada has announced the closure of a franchisee’s cafés located within Montreal’s Jewish General Hospital. This decision comes in response to a disturbing video that surfaced, allegedly showing the franchisee, Mai Abdulhadi, chanting phrases reminiscent of Nazi Germany’s horrific past.

The footage, recorded during an anti-NATO protest, has sparked outrage and condemnation across the community.

Details of the incident

According to reports, the video features Abdulhadi seemingly chanting, “The Final Solution is coming your way,” a phrase that directly references the genocide of millions during the Holocaust.

The president of Second Cup Canada, Peter Mammas, confirmed the identity of the woman in the video, stating that numerous employees recognized her from the footage. This revelation has led to widespread calls for accountability and action against hate speech.

Company’s response and community support

Second Cup Canada has taken swift action, terminating the lease agreement with Abdulhadi and shutting down her cafés. Mammas emphasized the company’s commitment to protecting its brand and the values it represents. He stated, “We have the right to protect our brand and our franchisees from actions that contradict our values.” The Integrated University Health and Social Service Centres (CIUSSS) also expressed support for Second Cup’s decision, highlighting the importance of addressing antisemitism and hate in all forms.

Broader implications and community reactions

The incident has ignited discussions about the rise of antisemitism and hate speech in Canada. Montreal Conservative Senator Leo Housakos praised Second Cup for its decisive action, stating that it reflects the integrity needed to combat such issues.

The protests in Montreal, which have seen escalating violence, have drawn attention to the need for a united front against hate. Politicians and community leaders have condemned the actions displayed during these protests, calling for an end to the cycle of violence and hate.

As the situation develops, it remains crucial for businesses and communities to stand firm against hate and discrimination. The actions taken by Second Cup Canada serve as a reminder of the responsibility that corporations hold in promoting inclusivity and respect within society.

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