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20 June 2026

The rise of social media idols: why we glorify scammers

Exploring the troubling trend of idolizing scammers and bad actors in today's society

An illustration of social media idols and their impact
Exploring the phenomenon of social media idols and the allure of scammers.

Social media’s impact on our perception of success

In today’s digital age, social media has transformed the way we perceive success and failure. Platforms like Instagram and TikTok have given rise to a new breed of celebrity—one that often includes con artists and scammers. Oren Aks, a former social media designer for the infamous Fyre Festival, recently highlighted this concerning trend, pointing out that figures like Billy McFarland and Anna Delvey have become cultural icons despite their dubious actions. This phenomenon raises important questions about our societal values and the narratives we choose to celebrate.

The glamorization of failure

As Aks noted, the American public seems to be more fascinated by the stories of those who have failed spectacularly than by the success stories of hardworking entrepreneurs. This shift in focus can be attributed to the rise of social media, where sensationalism often trumps substance. Instead of celebrating the achievements of business moguls who have built their empires through dedication and perseverance, we find ourselves captivated by the drama surrounding individuals like McFarland, who promised luxury but delivered chaos.

“We vilify those people, and we glorify the bad, the scammy, the evil,” Aks stated, emphasizing the troubling societal shift. This glorification of failure can create a dangerous narrative, suggesting that one must fail big to win big. It’s a cycle that feeds into the very fabric of internet culture, where the most outrageous stories garner the most attention.

Why do we idolize bad actors?

The question remains: why do we continue to idolize these figures? Aks argues that it stems from a fascination with the dramatic and the unexpected. In a world where authenticity is often questioned, the audacity of scammers can seem refreshing. They challenge the status quo and, in doing so, capture our attention. However, this fascination can have dire consequences, as it normalizes unethical behavior and sends the message that success can be achieved through deceit.

Moreover, the narratives surrounding these individuals often overshadow the real-life consequences of their actions. The Fyre Festival debacle, for instance, resulted in significant financial losses for many attendees, yet the story has been sensationalized to the point where it has become a cultural touchstone. The viral documentaries and memes have turned McFarland into a figure of intrigue rather than a cautionary tale.

The future of idolization in a digital world

As we navigate this complex landscape, it’s crucial to reflect on the values we uphold. The idolization of scammers and bad actors is not just a trend; it’s a reflection of our collective mindset. If we continue to glorify those who manipulate and deceive, we risk losing sight of the qualities that truly define success—integrity, hard work, and resilience.

In light of Aks’ insights, it’s time to reassess who we choose to celebrate in our digital narratives. By shifting our focus back to genuine success stories, we can foster a culture that values authenticity over sensationalism. The stories we tell shape our society, and it’s essential to choose wisely.

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